website copy // rei
The Role: Copywriter, trip designer
The Goal: We partnered with REI to build out a local Rocky Mountain National Park itinerary. This was custom for REI, beginner-friendly, and really fun to test out!
Impact: This was a great way for the Denver store to offer inclusive, affordable outdoor learning experiences that helped to support local wilderness guides on staff.
What we accomplished: Website copy and trip itinerary design