steward the story

earn trust and drive action across audiences with storytelling.

It started while camping …

Mud on boots, radios crackling, and the quiet work of guiding a group moving in the same direction. In the wilderness, you learn fast that leadership isn’t volume; it’s stewardship: making good calls, telling the truth about conditions, and taking care of the people who have to carry the plan.

That’s the throughline I’ve brought into communications ever since—calm leadership through clarity. Through CAMPR Creative, I help teams steward the story with creative craft and usable proof—so leaders and teams show up consistently when it counts, and people can trust what they’re being asked to do.

recent highlights

Created

an employer brand + EVP system at Kraken for a remote-first org (3,000+ employees, 70+ countries).

led

a New York Times editorial campaign for the National Park Foundation — narrative development, paid media, and cross-platform amplification (ad, podcast, newsletter, social).

explore my work

built

a nonprofit digital pivot during a pandemic — positioning, website refresh, and donor communications infrastructure.

Selected Clients

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let’s get back on the trail

onward

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upward

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onward 〰️ upward 〰️

    • Messaging architecture (headlines, subheads, proof blocks, CTAs)

    • Website copy + UX copy (home/about/services, landing pages, flows)

    • Executive/leader copy (talking points, remarks, scripts)

    • Voice stewardship (tone, cadence, lexicon guardrails)

    • Integrated campaign toolkits (copy modules that travel across channels)

    • Campaign narrative + creative brief (what we’re saying, to whom, why now)

    • Positioning refresh + message pillars (a clear story teams can repeat)

    • Go-to-market / rollout plan (channels, cadence, sequencing)

    • Integrated campaign toolkit (core copy + modular assets that travel across channels)

    • Landing pages + conversion copy (web copy + UX copy, proof-first)

    • Thought leadership packaging (themes, narrative arcs, bylines/LinkedIn)

    • Partnership campaigns (co-branded story + shared toolkit + launch plan)

    • Employer brand campaigns (EVP rollout, recruiting narrative, culture moments)

    • Measurement framing (what “working” means beyond vanity metrics)

    • Narrative framing for press moments (angle, proof, what we won’t claim)

    • Stakeholder alignment (internal alignment before external announcement)

    • Defensible language (tight claims, proof discipline)

    • FAQs + Q&A prep (tough questions, holding lines)

    • Rapid response / issues support (statements, internal scripts, update paths)

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