B2C & B2B content marketing // capital one

The Role: Email Marketing Manager, Copywriter

The Goal: I had the pleasure of working alongside Capital One as a copywriter and email marketing manager with their PayPal partnership. Capital One was able remain competitive during the COVID-19 crisis and shined as a digital-first, fintech company alongside its partners like PayPal and other merchant services.

What we accomplished: Wrote B2C landing and homepage copy, FAQs, designed email drip campaigns, and social/SMS push ads for PayPal's partnership with Capital One.