experiences // airbnb

Role: copy, film

The Task: Airbnb offers not only some of the most unique spaces to find recluses, but they began offering Adventures and Experiences for travlers, too. Through online banners and marketing copy and local films with Experience hosts, this campaign created a new way for Airbnb to connect with their audiences and tell stories often overlooked for busy travelers.

The Outcomes: Experiences offer hosts and locals the chance to showcase their knowledge of a region, while making a living wage or just a side business for fun. Experiences also give travelers a sense of place and purpose, putting them in diverse, localized experiences they’ll remember for the rest of their lives.