hum // content marketing

The Role: Copywriter, social media strategy, paid ads, email drip campaigns

Impact: Hum is a customer data platform specifically built for associations and nonprofits. They are going through rapid changes, so we needed to find a way to onboard these groups, and fast.

Tech startups run fast and furiously. If you don’t see results in a year or so, there may not be funding. So this means to test and test often. Using growth marketing strategies, I helped create an email marketing drip campaign, blog content, over 30 paid social media ads, and a press release.

The company is evolving in fascinating ways. For me, getting the right content in front of people is important and valuable in this day and age. I believe in Hum, and I still work alongside them as a blog contributor.

* The following articles are ghost-written (by me, a human).